Google AdWords: Video Advertising

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In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include:

Skippable in-stream ads
Non-skippable in-stream ads
Video discovery ads
Bumper ads
Outstream ads
Masthead ads

While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings).

This article describes the benefits of video ads and compares the different video ad formats available. Explore the formats in detail below. You can also learn more about our policies and requirements.

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Google AdWords: Video Advertising

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